Why put your videos on your site? Studies have shown that video has the power to engage your viewers and customers in a way that words and pictures simply cannot. Nearly 75% of participants in a recent Arbitron survey said they spent up to 30 minutes a week watching streaming video and planned to watch more in the future. With the popularity of DSL and cable modems, these figures can only go up.

Streaming media adds “stickiness” to your site and brings people back to site again and again. In fact, the rising tide of streaming media has spawned a new breed of Internet users, called “streamies”. According to Arbitron Internet Information Services, streamies are twice as likely to have attended graduate school, earn $100,000 or more per year, and 60% have made purchases online.

You can see how adding streaming media can attract these valuable customers to your site. Should you do it yourself? Streaming media has the potential to bog down your servers and bring response times to a crawl, especially if many viewers are trying to watch a video at the same time.

Our streaming professionals encode your videos at three different speeds and stores them on servers around the country. Redundant servers ensure reliability and scalability; if a server experiences problems, user demand is automatically re-routed to another server.

We can customize the video pop-up player with your logo, advertising banners, messages and promotions (see above). Your messages remain in front of the viewer for the length of the video. Videos can range from a 30-second web commercial to a full-length training program.

Internet Horizon can help you acquire a larger share of the market, strengthen your brand online, increase site traffic, increase the amount of time users spend on your site, increase advertising revenue, and discover other untapped sources of revenue. Talk with our sales department to find out how streaming media on your site can help you reach and exceed your company’s goals.

Streaming Media Applications

• Corporate communications
• Message from CEO
• Live web events
• Video news release
• TV commercials
• Distance learning
• Press conferences
• Seminars
• Testimonials
• Product demo
• Instructional
• Endorsements
• Taped interviews