eMarketer Articles

eMarketer Articles

Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

Article: Case Study: Heinz UK Fans Warm up to Facebook Personalization Campaign
Personalized soup cans drive “likes,” interactions and purchases
Article: Consumers Concerned About Personalized Search Results
Nearly half of internet users prefer standardized search results
Article: Viewers in China Share Online Video by IM and Weibo
Social sharing tools help satisfy the country's growing hunger for online video
Blog: eMarketer Webinar: Cashing In on Mobile Shopping
Mobile shopping is becoming more widespread as consumers use their mobile devices to shop in stores. A small but growing portion of shoppers are even purchasing via their devices, indicating [...]
Article: Students in Canada Want Retail Apps
Most have downloaded at least one, along with location-based and social media apps
Article: Correlating Social Media Success with Marketer Usage
Some successful techniques nonetheless show decreases in marketer usage
Article: Marketers Split on Future of Targeting
More and better targeting demanded, but what kind?
Blog: February 3, 2012: eMarketer in the News
Here are a fewÂ of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Facebook Sets Historic IPO [...]
Article: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Article: Online Ad Spending Consolidates Among Search, Banners, Video
Three ad formats will get at least 80% of online dollars through 2015